Haskayne School of Business, University of Calgary
Haskayne School of Business, University of Calgary
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Integrated Marketing Communications

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Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada
Neil Rockman
Neil Rockman
Instructor
(5)
6
Timeline
  • January 5, 2026
    Experience start
  • April 22, 2026
    Experience end
Experience
2/2 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Customer segmentation Digital marketing Communications Market research Marketing strategy
Skills
digital marketing sales & marketing marketing strategy communication research
Learner goals and capabilities

Students can help solve marketing problems by providing communication solutions. Students will create a marketing campaign to ensure clarity, consistency, and maximum impact. In this project, students will:

  • Evaluate the strategic roles of a variety of communications
  • Identify target customers
  • Communicate brand awareness
  • Create the campaign messaging.

The students will work in teams to collaboratively develop an integrated marketing campaign for you!


A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, integrating traditional and modern day marketing techniques is an excellent advantage.


In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your objectives.

Learners

Learners
Diploma
Intermediate levels
36 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 6
Expected outcomes and deliverables
  • A report for advertising and marketing communications plans from strategy up to execution.
  • The report will detail the objectives, recommended solutions, and an action plan.
  • Determine the components of the communications mix to include in an integrated marketing communications campaign.
  • Conduct marketing research to analyze the competition and your target market.
  • A 20 minute presentation of key findings with a Q & A.
  • Execution would be the responsibility of the client.
Project timeline
  • January 5, 2026
    Experience start
  • April 22, 2026
    Experience end

Project examples

Based on your organization's current needs and goals, students will develop a custom integrated marketing communication campaign. The plan can be designed from scratch or it will build on your existing strategy.


The strategy could include, but is not limited to:

  • Conducting an audit of your current social media presence.
  • Developing strategies for improving your online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces.
  • Examining content marketing and the role it plays in your integrated marketing communications
  • Developing strategies for increasing engagement on your various public accounts, blogs, or other marketing assets.
  • Identifying best practices to reach a new target audience.
  • Identifying best practices within your current market segment to achieve a larger market share.
  • Integration of a new media campaign to complement existing marketing communications.
  • Developing a 3-month roll out plan.
  • Recommending changes to advertising and PR materials for improving the consistency across your organization’s existing marketing campaigns.
  • Creating an integrated marketing campaign for a new product or service.
  • Creating a rebranding campaign for an existing product.


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
    Are you available for a brief phone call to discuss the project scope and determine if it is suitable for this experience?