The main goal for the project is to create a comprehensive business plan for a "Restoration Comapny" to expand its market in Canada and the United States. The plan should outline the strategies, resources, and timelines required for successful expansion, with a focus on leveraging the company's expertise in laser technology for paint and rust cleaning.

This will involve several different steps for the students, including:

- Conducting market research to identify potential opportunities and challenges in the target regions.

- Analyzing the competitive landscape and identifying key competitors in the market.

- Developing a marketing strategy tailored to the preferences and behaviors of the target audience in Canada and the United States.

- Creating a financial forecast and budget for the expansion, including projected sales, expenses, and investment requirements.

- Outlining the operational plan for scaling up the use of laser technology and managing logistics in the new markets.

- Drafting a comprehensive business plan document that encompasses all the above elements.

By the end of the project, students should complete the following list of activities:

- A detailed market research report highlighting the opportunities and challenges in the Canadian and US markets.

- An analysis of the competitive landscape, including a comparison of key competitors and their market positioning.

- A comprehensive marketing strategy outlining the tactics and channels to be used for market expansion.

- A financial forecast and budget for the expansion, including projected sales, expenses, and investment requirements.

- An operational plan detailing the scaling up of laser technology usage and the management of logistics in the new markets.

- A well-structured business plan document encompassing all the above elements, ready for presentation to potential investors or stakeholders.

Final deliverables:

- A finalized business plan document in both digital and print format.

- A presentation deck summarizing the key findings and recommendations from the business plan.

- Recommendations for the next steps and actionable insights for Muia Consulting's market expansion journey.

We provide dedicated mentorship, access to necessary software and tools, relevant data, and training sessions. Regular workshops, peer collaboration, and networking opportunities ensure continuous support. Progress is monitored with regular feedback to ensure successful project completion.