NMCD Inc. seeks to enhance its digital engagement and community outreach efforts through a comprehensive strategic communications plan. The current communication channels need evaluation to identify strengths and areas for improvement. The goal is to develop a structured engagement framework that aligns with best practices and effectively increases audience interaction, brand visibility, and community impact. Students will analyze existing digital platforms, assess audience demographics, and research industry trends to inform their strategy. The project will involve creating a detailed plan that outlines specific tactics for improving digital communication and fostering stronger community connections. By applying classroom knowledge in marketing and communications, students will gain practical experience in developing strategic initiatives for real-world applications.

The project will culminate in a strategic communications plan document that includes an analysis of current communication channels, a proposed engagement framework, and actionable recommendations. Deliverables will also include a presentation summarizing key findings and strategies. The plan should detail specific tactics for enhancing digital engagement, increasing brand visibility, and improving community outreach, ensuring it is comprehensive and implementable within NMCD Inc.'s existing resources.