

- Location
- Ottawa, Ontario, Canada
- Bio
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Suzanne Winlove-Smith has spent years working in many family court systems with the highest conflict cases you can imagine - with great success. Her unique perspective and strategic vision empowers clients to find solutions which lead to powerful shifts that enable positive change. Prior to completing her graduate degree in Conflict Resolution she spent 14 years with Proctor & Gamble.
Suzanne was inspired to create The Clean Divorce realizing how few resources there are for families. She recognized that technology & innovation could pave the way to support families navigate the biggest challenge of their lives. The Clean Divorce supports families transition successfully through relationship breakdown which has far reaching impacts on our children and our communities at large.
Suzanne is involved in ongoing research, exploring the dynamics of thought leadership & how leaders emerge and evolve. She has organized a variety of workshops & regularly gives presentations to the public. - Companies
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Ottawa, Ontario, Canada
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- Categories
- Videography Digital marketing Product or service launch Marketing strategy Social media marketing
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Recent projects

Website Integration and Enhancement for The Clean Divorce
The Clean Divorce is seeking to enhance its online presence by revamping its website to integrate a Customer Relationship Management (CRM) system and other essential software tools. The current website lacks the functionality to efficiently manage client interactions and streamline operations. This project aims to provide a seamless user experience for both clients and staff by incorporating CRM capabilities directly into the website. The integration will enable better client data management, improve communication, and automate routine tasks. The project will also involve ensuring that the website's design remains user-friendly and accessible. The goal is to create a cohesive digital platform that supports The Clean Divorce's mission of providing efficient and compassionate divorce services. - Analyze the current website structure and identify areas for integration. - Research and select appropriate CRM and software tools for integration. - Develop a plan for seamless integration of CRM and other software. - Ensure the website remains user-friendly and accessible post-integration.

AI-Enhanced Freedom Roadmap
The Clean Divorce aims to enhance its Freedom Roadmap by integrating AI to create an interactive user experience. The current roadmap provides users with a structured guide through the divorce process, but it lacks personalized interaction and adaptability. By incorporating AI, the goal is to offer users a more tailored experience that adapts to their unique situations, providing real-time feedback and guidance. This project will involve analyzing the existing roadmap, identifying areas where AI can add value, and developing a prototype that demonstrates these enhancements. The project will allow learners to apply their knowledge of AI, user experience design, and software development to create a practical solution that aligns with industry needs. - Analyze the existing Freedom Roadmap to identify integration points for AI. - Develop AI algorithms that can provide personalized feedback and guidance. - Design an interactive user interface that enhances user engagement. - Create a prototype demonstrating the AI-enhanced roadmap.

Website / Product User Testing
Our company would like to explore and find user testing insights on our current website. We believe that insights coming out of these experiments will help us design a better product and offer a better experience to our customers. We would like a group of students to conduct user testing scenarios on our product with a handful of current and potential customers of ours and then report the results back to us. Conducting background research on our existing web application. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current product and narrowing down which sections of the product and what scenarios should be tested with the users. Learning about various testing techniques that are currently industry standard and learning how to perform them efficiently and capture feedback well. Conducting user testing scenarios with our platform and reporting results back

Market Entry Strategy for Divorce Wellness Services
The Clean Divorce is aiming to enter the market as a Divorce Wellness Company, focusing on providing holistic support to individuals navigating the complexities of divorce. The project involves developing a comprehensive market entry strategy that leverages current industry trends and consumer needs. Learners will analyze the divorce wellness industry, identify target demographics, and assess competitive landscapes. The goal is to create a strategic plan that outlines effective marketing, service offerings, and potential partnerships. This project allows learners to apply their knowledge of market analysis, strategic planning, and project management in a real-world context, ensuring they understand the intricacies of launching a new service in a niche market.