Teal Climate Marketing Strategy Development

Teal Climate, an institutional/corporate carbon accounting SaaS platform, seeks to enhance its market presence and attract more clients. The project aims to develop a comprehensive marketing strategy that aligns with Teal Climate's mission of promoting sustainable business practices. The team will analyze current market trends, identify target audiences, and evaluate competitors to create a tailored marketing plan. This project provides an opportunity for learners to apply their knowledge of marketing principles, digital marketing techniques, and strategic planning. The goal is to craft a strategy that effectively communicates Teal Climate's unique value proposition and positions the company as a leader in the carbon accounting industry.

Digital Marketing

Our organisation advertises and post online. We have developed some marketing strategies, but it has been challenging to implement them. We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.